I turn unusual ideas into reality

Passionate about leveraging the power of digital marketing to drive impactful results, I'm Usha, a seasoned digital marketing specialist with a proven track record of crafting and executing innovative strategies that elevate brand presence and drive growth.

With a diverse background spanning over 6 years in the industry, I've had the privilege of working with leading companies across various sectors, including Industrial Automation, FMCG, Manufacturing, Retail, Financial Service, and e-commerce, etc., My journey into the realm of digital marketing began with a fascination for the dynamic intersection of creativity and data-driven insights.

My approach to digital marketing is grounded in a deep understanding of consumer behavior and market trends. From devising comprehensive SEO and SEM strategies to crafting compelling content and optimizing user experiences, I thrive on the challenge of delivering tailored solutions that resonate with target audiences and deliver tangible results.

Throughout my career, I've had the opportunity to spearhead numerous successful campaigns that have garnered widespread recognition and achieved measurable outcomes. Whether it's driving website traffic, generating leads, or increasing conversions, I pride myself on my ability to translate strategic objectives into impactful marketing initiatives.

A firm believer in the power of continuous learning and innovation, I'm always exploring new tools, techniques, and trends to stay ahead of the curve. My arsenal includes proficiency in various digital marketing platforms and technologies, coupled with a keen eye for design and aesthetics.

Outside of the digital realm, you can find me indulging in my passion for badminton, exploring the latest gastronomic delights, or immersing myself in nature's beauty through hiking.

I'm excited about the opportunity to collaborate on innovative projects and make meaningful contributions to your team. Let's connect and embark on an exciting journey of digital transformation together!

Experience

^{Saika Technologies|June 2023-Present|Digital Marketing Specialist}

• Spearheaded the development and execution of digital marketing strategies, resulting in a 40% increase in online sales within one year.

• Managed and optimized the digital marketing calendar, ensuring timely execution of campaigns and initiatives across web, email, and social media platforms.

• Led the creative brief process, collaborating closely with internal stakeholders and creative teams to produce captivating campaign content.

• Successfully launched and managed email marketing campaigns in HubSpot, achieving an average open rate of 25% and a click-through rate of 10%.

• Coordinated website enhancement projects, resulting in a 30% improvement in user experience metrics and a 20% increase in organic search traffic.

• Assisted in the launch of 300+ SKUs semi-annually, contributing to a 25% increase in online product sales.

^{Saika Technologies |May 2022-June 2023|Digital Marketing Coordinator}

• Managed social media platforms and content calendars, increasing brand followers by 50% and engagement by 70%.

• Conducted market research and competitor analysis, identifying key trends and opportunities for optimization.

• Executed email marketing campaigns, resulting in a 20% increase in email subscribers and a 15% improvement in conversion rates.

• Collaborated with cross-functional teams to ensure alignment of marketing efforts with business objectives

^{Nalsoft|Oct 2018 to Apr 2022|Marketing Assistant}

• Assisted in the development and implementation of digital marketing strategies to enhance brand visibility and drive customer engagement.

• Managed content creation and scheduling across social media platforms, resulting in a 40% increase in followers and a 60% boost in engagement.

• Conducted market research to identify emerging trends and opportunities for product promotion.

• Assisted in the execution of email marketing campaigns, contributing to a 25% increase in email open rates and a 20% improvement in click-through rates.

^{Cavinkare|Mar 2017 to Oct 2018|Area Sales Manager}

• Consistently exceeded monthly sales targets by 20% through proactive prospecting and relationship-building with clients.

• Conducted product demonstrations and provided expert product knowledge to customers, resulting in a 25% increase in upsell opportunities.

• Collaborated with the marketing team to develop promotional strategies and sales collateral to drive product awareness and sales.

• Participated in trade shows and industry events to showcase products and expand the customer base.

Education

^{ICFAI University, 2015-17}

MBA: Sales and Marketing

^{JNT University, 2011-15}

Bachelor of Technology in Electronics and Communication